Yet Analytics' story begins in Baltimore where five members of the Johns Hopkins community — with backgrounds in learning science, experiential education, and instructional technology — linked up to build an app to measure and provide certification for informal learning. Very quickly they failed.

And the reason they failed was due to technical limitations.

When they took a deeper look at these technical problems, they realized that a solution to their own problem could provide a more impactful benefit to everyone in the learning and training space than the original app ever could.

And so Yet Analytics was born in November of 2014. Today, Yet's technology and expertise powers the learning ecosystems of customers across defense, industry, and education. We are recognized experts in the space of xAPI and modern learning technologies and we actively participate and provide technical expertise within global standards activity at the IEEE. Our team's command of knowledge regarding data technologies provides guidance to leading international organizations, but we're still proudly based in Baltimore, our office overlooking the Inner Harbor.

From being the first commercial organization to successfully pass the 1,300 tests of the U.S. DoD’s ADL LRS Test Suite to writing the simulation specification used to validate xAPI Profiles and test the Total Learning Architecture, our team has succeeded in taking on the greatest technical challenges facing the learning and training community. Our services are unrivaled in the data solutions space for learning and training and we’ve worked with the most demanding and exacting customers including the U.S. Air Force, U.S. Army, U.S. Navy, and the Advanced Distributed Learning Initiative at the U.S. Department of Defense.

While the majority of our work serves the needs of the U.S. Federal Government, we are also proud to work with partners in healthcare and education. And our work as a global citizen — ranging from our support for data ecosystems supporting education in the developing world to our hands-on work in the development of global technical and ethical standards — is rooted in our desire to advance a more equitable and interoperable future.

In 2015, we were awarded the Nielsen Data Visionary Award at TechCrunch Disrupt, San Francisco. The same year, we won the VC Pitch award at the inaugural Beta City in Baltimore. In 2016, Technically Baltimore named us the top tech startup in the city and we were a finalist for Maryland Incubator Company of the Year. In 2017, we were named to the Baltimore RealList and the following year we were an AFWERX Challenge Finalist for Pilot Training Next. We were awarded our first AFWERX SBIR in 2019 and our first Phase II in 2020. That same year, our partners at Lindsay Unified Public Schools won the ASU/GSV Innovative Educator award for a project on which we had the opportunity to instrument a learning data ecosystem for the district. We’ve been very fortunate and we do not take any of this for granted. In 2021, we were awarded a SBIR Phase I from AFWERX for the Total Learning Architecture for Pilot Training Transformation and the following year we were awarded a SBIR Phase II for Profile Tools for US Space Force.

We continue to work hard. We challenge ourselves and we are our own most demanding critics. We started Yet Analytics with a mission to make learning data more accessible, visible, and actionable. And we’ve been proud to have seen that mission through to success on so many customer projects. But we have so much more to do.

Leadership

Shelly Blake-Plock, President & CEO

Cliff Casey, Chief Technology Officer

Chris Hoyt, Chairman of the Board

Steve Root, Board Director

Christopher College, Board Observer

Founders

Shelly Blake-Plock

Rose Burt

Margaret Roth

Technology

Milt Reder, VP of Engineering

Will Hoyt, Data Engineer

Henk Reder, System Integrations Engineer

Amanda Kaelber, Project Manager

Kelvin Qian, Junior Data Engineer

Business Services

Cooley, Legal

SC&H, Tax Advisory

Marshall Financial Services, Accounting

Advisory Board

Josh Goldberg, CCO at Sunlight Financial

Paul Palmieri, Former CEO at Millennial Media

Rebecca Ranich, Director at Questar

Mike Lombardi, Amazon Web Services

Vadim Polikov, Former CEO at Astrum Solar

Eric Sheninger, Senior Fellow at ICLE

Michael Smith, COO at Everseat

David Morgan, Partner at STS International

Investors

TCP Ventures

Grotech Ventures

PILOT

Baltimore Angels

Dingman Angels

A-Level Capital

TEDCO